About
For The Love of Water
RJ Vida, CEO of The Production Crew, and his team are avid water enthusiasts. Spending their free time on kayaks, boats, and paddle boards, they noticed an overwhelming amount of trash. With a love of water and our city, they formed the 501c3 PURE Initiative. This initiative is dedicated to cleaning, upholding, and reviving the water in Tampa Bay to be swimmable again.
Our Mission Is To Help Light The Way For Others To Impact Our Tampa Bay Environment By Keeping Our Waters Clean, Safe, And Sustainable For All.
Preserve
Preserve Tampa Bay through projects that help to keep the waterways clean and safe for all.
Uphold
Uphold our commitment to partnering with like-minded organizations through impactful partnerships that make a difference.
Revive
Revive excitement with our community to make Tampa Bay’s water future a priority.
Educate
Educate future leaders in our City on how they can make an impact to make our waters safe and swimmable again.
Our Focus
Living in Florida means people LOVE being on or in the water. Whether it is boating, fishing, kayaking, paddle boarding, or swimming, people are conscious of the surrounding water quality. With a hyper-local strategy, The PURE Initiative plans to clean and educate the community in Tampa Bay.
Starting with the Hillsborough River and surrounding waterways, we will organize clean-ups on land and water.
As the PURE Initiative grows with local clean-ups and educational classes, our focus will expand well beyond Tampa Bay and Florida.
meet our amazing team
The Faces Behind our Success
We Couldn’t Do It Without Them
Timothy Powell
Jennie Ryan
Rod Mikey
Susan Poore
Lisa R. Boone
Kiara Foster
Edward Smith
Jennie Stone
Nichole Reed
Partner with Us!
As a non-profit we wouldn’t be able to do our part to clean up the waterways without dedicated partners.
