Improving Tampa's Waterways for Everyone

For The Love of Water

RJ Vida, CEO of The Production Crew, and his team are avid water enthusiasts. Spending their free time on kayaks, boats, and paddle boards, they noticed an overwhelming amount of trash. With a love of water and our city, they formed the 501c3 PURE Initiative. This initiative is dedicated to cleaning, upholding, and reviving the water in Tampa Bay to be swimmable again.

Our Mission Is To Help Light The Way For Others To Impact Our Tampa Bay Environment By Keeping Our Waters Clean, Safe, And Sustainable For All.


Preserve Tampa Bay through projects that help to keep the waterways clean and safe for all. 


Uphold our commitment to partnering with like-minded organizations through impactful partnerships that make a difference. 


Revive excitement with our community to make Tampa Bay’s water future a priority. 


Educate future leaders in our City on how they can make an impact to make our waters safe and swimmable again. 

Our Focus

Living in Florida means people LOVE being on or in the water. Whether it is boating, fishing, kayaking, paddle boarding, or swimming, people are conscious of the surrounding water quality. With a hyper-local strategy, The PURE Initiative plans to clean and educate the community in Tampa Bay. 

Starting with the Hillsborough River and surrounding waterways, we will organize clean-ups on land and water. 

As the PURE Initiative grows with local clean-ups and educational classes, our focus will expand well beyond Tampa Bay and Florida. 

Tampa PURE Initiative

meet our amazing team

The Faces Behind our Success

We Couldn’t Do It Without Them

Timothy Powell

Creative Director

Jennie Ryan

Art Director

Rod Mikey

SEO Specialist

Susan Poore

Digital Consultant

Lisa R. Boone

PPC Ninja

Kiara Foster

Head of Content

Edward Smith

Strategy Dreamer

Jennie Stone

Social Media

Nichole Reed

Senior Designer

Partner with Us!

As a non-profit we wouldn’t be able to do our part to clean up the waterways without dedicated partners.