A Passion For Our Water
The PURE Initiative was formed out of a need to clean our waterways in Tampa Bay. The CEO of The Production Crew, R-J Vida, and his team are avid water enthusiasts. Spending their free time on their kayaks, boats, and paddle boards, they noticed the overwhelming amount of trash. With a love of water and our city, they formed the PURE Initiative. This initiative is dedicated to cleaning, upholding, and reviving the water to be swimmable again. We are always looking for help. Check below for upcoming cleanup days or click the donate button.
Pollution Is Killing Our Ocean
Pounds of Plastic Waste Go Into the World’s Oceans Every Year.
Die Annually as a Result of Plastic Pollution.
in the World Will Be Living in Water-Stressed Areas by 2050
Become Entangled in Marine Debris
Making An Impact
Monthly Clean-Ups
Every 2nd Sunday of the month we get our hands dirty! Check out our events calendar and RSVP for our next event.
Education
Our clean-ups are essential to the ecosystem, however, what is essential is to educate the community on how they can do their part everyday. Simple steps like bringing a garbage bag with you when you take the boat out or walk on the Riverwalk can make a huge impact.
Sponsored Clean-Up
Your support helps PURE Initiative meet its greatest areas of need by helping our mission to preserve, uphold, revive, and educate Tampa Bay in keeping our waters clean.
what our volunteers have to say
Signup for our next clean-up!
Davis Island Boat Ramp
801-1399 Severn Ave, Tampa, FL 33606December Clean-Up
PURE Initiative is always looking for volunteers to help clean the waterways in Tampa Bay. Whether you bring your kayak to help in the water ...