Formed out of a Need To Clean our Waterways in Tampa Bay

PURE Initiative Tampa

A Passion For Our Water

The PURE Initiative was formed out of a need to clean our waterways in Tampa Bay. The CEO of The Production Crew, R-J Vida, and his team are avid water enthusiasts. Spending their free time on their kayaks, boats, and paddle boards, they noticed the overwhelming amount of trash. With a love of water and our city, they formed the PURE Initiative. This initiative is dedicated to cleaning, upholding, and reviving the water to be swimmable again. We are always looking for help. Check below for upcoming cleanup days or click the donate button.

Pollution Is Killing Our Ocean


Pounds of Plastic Waste Go Into the World’s Oceans Every Year. 

Marine Mammals

Die Annually as a Result of Plastic Pollution. 

Of People
0 %

in the World Will Be Living in Water-Stressed Areas by 2050 


Become Entangled in Marine Debris 

Making An Impact

Monthly Clean-Ups

Every 2nd Sunday of the month we get our hands dirty! Check out our events calendar and RSVP for our next event.


Our clean-ups are essential to the ecosystem, however, what is essential is to educate the community on how they can do their part everyday. Simple steps like bringing a garbage bag with you when you take the boat out or walk on the Riverwalk can make a huge impact.

Sponsored Clean-Up

Your support helps PURE Initiative meet its greatest areas of need by helping our mission to preserve, uphold, revive, and educate Tampa Bay in keeping our waters clean.

what our volunteers have to say

Signup for our next clean-up!

Our Sponsors

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